Digital Health Entrepreneurship (Health Informatics)

Introduction.- Overview of digital health technologies and applications.- Digital health startup overview.- Regulatory affairs.- Protecting your digital health intellectual property.- Financing your digital health venture.- Digital health business models.- Legal environment of digital health.- Overcoming the barriers to dissemination and implementation.- Digital health cybersecurity.- Summary.

This book presents a hands on approach to the digital health innovation and entrepreneurship roadmap for digital health entrepreneurs and medical professionals who are dissatisfied with the existing literature on or are contemplating getting involved in digital health entrepreneurship. Topics covered include regulatory affairs featuring detailed guidance on the legal environment, protecting digital health intellectual property in software, hardware and business processes, financing a digital health start up, cybersecurity best practice, and digital health business model testing for desirability, feasibility, and viability.

Digital Health Entrepreneurship is directed to clinicians and other digital health entrepreneurs and stresses an interdisciplinary approach to product development, deployment, dissemination and implementation. It therefore provides an ideal resource for medical professionals across a broad range of disciplines seeking a greater understanding of digital health innovation and entrepreneurship.

Arlen Meyers is professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health, a lecturer at the University of Colorado Denver Business School and President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org. He has created several medical device and digital health companies. His research is primarily focused on biomedical and health innovation and entrepreneurship and life science technology commercialization. He also currently consults for and speaks to companies, governments, colleges and universities around the world who need my expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures.

Sharon Wulfovich is a current medical student at UC San Diego School of Medicine and graduated from Stanford University in 2017 with a bachelor's degree in Human Biology. Sharon has been involved in the Digital health field for many years. She worked as a Digital Health Fellow at the Stanford Department of Surgery and Emergent Innovative Global Health Technologies Lab and co-created the first telemedicine class at Stanford University entitled "Close Encounters, Distance Learning by Telemedicine". Additionally, Sharon is also working on using digital health, telemedicine and drones to scale access to care in rural Mexico. Her research is primarily focused on telemedicine, digital health, health innovation and entrepreneurship.