This succinct but comprehensive textbook comes from a team with extensive experience in training up newcomers to the field of esthetic practice. The main part of this text reviews the essentials of the clinical treatments themselves, while the remaining parts detail how a practice needs to be run for optimum impact and efficiency, so that even seasoned practitioners will find much to help improve their daily office operation and to help them compete effectively.
CLINICAL PRACTICE 1. Aesthetic Medicine and Surgery 2. Fillers 3. Botulinum
Toxins: Basic Techniques 4. Botulinum Toxins: Advanced Techniques 5. Eyelid
and Periorbital Rejuvenation 6. Face Lifts 7. Neck Rejuvenation 8. Cosmeceuticals
9. Future Directions 10. Patient Assessment
PRACTICE MANAGEMENT 11. Rationale for an Aesthetic Practice 12. Categories of Aesthetic Practices 13. Scheduling for Aesthetic Patients 14. Physical Layout of an Office 15. Marketing 16. Staffing 17. Products 18. Photography 19. Practice Tips