The Business of Plastic Surgery. Navigating a Successful Career

Part I Career Direction
Chapter 1 Beginnings
Chapter 2 The Job Search
Chapter 3 Academic Career
Chapter 4 Solo Practice
Chapter 5 Group Practice
Chapter 6 Transitions

Part II Marketing and Monitoring
Chapter 7 How to Get the Mediaâ?™s Attention
Chapter 8 The Wonderful World of Marketing
Chapter 9 Optimizing Your Practice
Chapter 10 Upping Your Game by Using Systems
Chapter 11 Saving Money

Part III Internet University
Chapter 12 Website Optimization
Chapter 13 How to Make and Post Effective Videos for Your Practice
Chapter 14 All About Reviews
Chapter 15 Digital Marketing and Advertising

Part IV Enhancing Both Practice and Career
Chapter 16 Building and Running Your Own Surgical Suite
Chapter 17 Publishing for the Profession and for the Public
Chapter 18 Technology, Trends, and Traps
Chapter 19 A Successful Medspa
Chapter 20 Medical Inventions From Idea to Funding

Part V Watching your Back
Chapter 21 Contracts
Chapter 22 The Wheel of Misfortune Managing Medical Liability in Plastic Surgery
Chapter 23 Building and Protecting Your Wealth In Three Acts
Chapter 24 Taking Control of Your Life
Chapter 25 The Changing Face of Plastic Surgery

This incomparable guide optimizes a career in plastic surgery from medical school through retirement!

Long years of demanding clinical training produce masters in the OR who often receive no instruction in the art of practice management or fundamental business topics. The Business of Plastic Surgery: Navigating a Successful Career, Second Edition, by Joshua Korman and Heather Furnas, spotlights recent innovations, including advances in technology, digital marketing, and practice trends in private, group, and academic medicine. Aspects of plastic surgery rarely written about in textbooks include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.

Every conceivable aspect of establishing and growing a thriving plastic surgery practice is covered, including motivation of staff, effective management, and financial oversight. From sample group contracts to formulas for vetting machine ROI, the tools included serve as a compass in navigating every step along the way—from medical school and residency to early, mid, and late career, through transitions in and out of the profession.

 

• An all-star list of contributors share expertise, trade secrets, and clinical pearls—from board-certified plastic surgeons and practice managers to lawyers and consultants
• A wide variety of useful topics include landing a first job, thriving in academic practice, setting up a practice, running a successful medspa, and planning for retirement
• Discussion of sensitive issues relevant to practice today include preventing and overcoming physician burnout and achieving work–life balance 

The forthright insights and experiences that these seasoned professionals share will enable all plastic surgeons to practice smarter. This extraordinary resource is essential reading for every aspiring plastic and aesthetic surgeon, individuals starting in practice, and those along the full arc of a career.

This book includes complimentary access to a digital copy on https://medone.thieme.com.