Introduction: Principles of Quality in Medical Communications. Composing and Editing the Manuscript: Structure and Style. Consensus Guidelines for Manuscript Preparation. Statistical Issues in Study Design and Reporting. Conclusions.
The imperative to "publish and not perish" has never been more compelling. Yet millions of manuscripts are prepared each year without a clear path to publication by a peer-reviewed medical journal. Enter "The Gutkin Manual." Drawing from the author's distinguished, nearly 30-year career, this comprehensive and supportive guide helps to get your paper accepted—and by the journal of first choice. Elucidating pivotal principles of quality, and biostatistics, and informed by the belief that your writing can be engaging, elegant, and memorable—no matter how technical and complex the subject matter, this volume can be your trustworthy companion as you seek to enhance both the structure and substance of your manuscripts.
- A highly practical and readable guide to medical writing for authors and communicators wishing to improve their skills and output quality
- Presents the principles of quality in medical communications, including fair balance, in an understandable and accessible way
- Reviews the pivotal processes of initiating writing projects, as well as structuring and styling manuscripts, including "red-line" exercises for writers and editors
- Enumerates the central requirements for quality control in all types of manuscripts, as well as specific guidelines for preparation of different types of papers
- Considers statistical issues surrounding study design and interpretation, an area of considerable anxiety to those less confident in mathematics and statistics
Stephen W. Gutkin is a medical communications professional who has 28 years of experience in writing and editorial management, with a focus on publications in peer-reviewed journals. He is Senior Market Access Writer with the WG Group (New York and London), a health data analytics and communications company. A coauthor of 13 peer-reviewed papers, Stephen served as president of Rete Biomedical Communications Corp. for 23 years. During this span, the organization drafted and edited approximately 200 papers published in leading journals. The work culminated collaborations with >500 researchers in academia and industry.
A summa cum laude graduate of Duke University, Mr. Gutkin served as arts critic for the Brooklyn Paper; a research scientist developing HPLC assays for endogenous biomolecules and GLC assays for therapeutic drug monitoring; and copy chief with McGraw Hill Healthcare (New York). He has delivered invited lectures on medical writing at Johnson & Johnson and the Center for Business Intelligence (now CBINET). In 1991, his contribution to late rhetorician William Safire's "On Language" column was published in the New York Times.
Mr. Gutkin is a member of the American Academy for the Advancement of Science, American Medical Writers Association, International Society for Pharmacoeconomics and Outcomes Research, and Phi Beta Kappa. He resides in northern New Jersey with his wife, son, colorful mother-in-law, and even more colorful pet managerie.