ABOUT THIS BOOK
· Every relevant social media topic is reviewed in relation to the practice
· The format brings freshness and practical pieces of advice to the readers
· Uses real stories and examples? to highlight key concepts in the use of social media
Social media has been clearly changing the way medicine is practiced and healthcare is delivered. Medical professionals must be able to meet the special needs of technology-aware patients and use digital technologies in their work and communications properly. Each physician should find the tools that will assist them in their workflow, and patients need to be educated how to use the internet. It is the responsibility of medical professionals to contribute to this process.
The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However, the only way to do so effectively is via evidence-based, meaningful and strategic use. Social Media in Clinical Practice provides practical guidance in this mission and is thus essential reading for all medical personal looking into approaching this for the first time.
Content Level » Professional/practitioner
Keywords » Blogging - Facebook - Meaningful use - Social Media - Twitter - ePatients -telemedicine
Related subjects » Medicine - Public Health
TABLE OF CONTENTS
Social media is transforming medicine and healthcare.- Using medical search engines with a special focus on Google.- Being up-to-date in medicine.- Community sites Facebook, Google+ and medical social networks.- The World of E-Patients.- Establishing a medical blog.- The role of Twitter and microblogging in medicine.- Collaboration online.- Wikipedia and Medical Wikis.- Organizing medical events in virtual environments.- Medical smartphone and tablet applications.- Use of social media by hospitals and medical practices.- Medical video and podcasting.- Creating presentations and slideshows.- E-mails and privacy concerns.- Social Bookmarking.- Conclusions.
AUTHORS & EDITORS
Bertalan Mesko, MD, PhD is a medical futurist who graduated from the University of Debrecen with Weszprémy Award as a medical doctor in 2009 and finished PhD in the field of clinical genomics with summa cum laude. He is the managing director of Webicina.com, the first service that curates the medical and health-related social media resources for patients and medical professionals. He has given over 300 presentations from the Yale, Stanford and Harvard University to the centre of the World Health Organization and the Futuremed course organized by the Singularity University at NASA. He is the author of the multiple award-winning medical blog, Scienceroll.com; and the lecturer of the Social Media in Medicine online and offline university course.