•predict behavior of patients, physicians, and R&D processes
•build a successful brand management strategy
•target a wider audience
This text discusses explains how dynamic modeling addresses issues faced by pharmaceutical firms. Dynamic modeling’s positive effects are supported by articles from business publications, literature reviews, definitions sections, and collectable market-level data.
•cross-functional coordination and knowledge integration
•diffusion, segmentation, quantification, and ultimate calibration
•choice models, conjoint analysis, competitive sets, data collection/estimation, and market calibration
•three basic analysis platforms (patient dynamics, doctor adoption, treatment attractiveness)