Teaching sport management has never been more exciting and challenging. Principles and Practice of Sport Management, Fourth Edition provides a comprehensive, current overview of the sport industry and the sport management field. Students are introduced to various segments of the industry providing them with a foundation of knowledge and understanding important for anyone interested in pursuing a career in sports.
The Fourth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management.
From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena.
- Practical advice on how virtual communities like LinkedIn can affect the job search process
- Updated information on salaries in professional sports
- Heavily revised sections on evaluating coaches, programmatic goals, ethics, finances, and marketing as they relate to youth sports
- Two new chapters – Chapter 18, Sport and New Media, and Chapter 20, Club Management
- Additional case studies - Is the NFL Conduct Policy Working?; The Outsourcing of College Ticket Sales Operations; Introducing …The FedEx, I mean, the Discover Orange Bowl!
- More in-depth coverage of disability sport
- Chapters contributed by well-known academics and professionals in the field
Table of Contents
Part I Foundations of Sports Management
Chapter 1 History of Sport Management
Chapter 2 Management Principles Applied to Sport Management
Chapter 3 Marketing Principles Applied to Sport Management
Chapter 4 Financial and Economic Principles Applied to Sport Management
Chapter 5 Legal Principles Applied to Sport Management
Chapter 6 Ethical Principles Applied to Sport Management
Part II Amateur Sport Industry
Chapter 7 High School and Youth Sports
Chapter 8 Collegiate Sport
Chapter 9 International Sport
Part III Professional Sport Industry
Chapter 10 Professional Sport
Chapter 11 Sports Agency
Part IV Sport Industry Support Segments
Chapter 12 Facility Management
Chapter 13 Event Management
Chapter 14 Sport Sales
Chapter 15 Sport Sponsorship
Chapter 16 Sport Communications
Chapter 17 Sport Broadcasting
Chapter 18 Sport and New Media
Chapter 19 The Sporting Goods and Licensed Products Industries
Part V Lifestyle Sports
Chapter 20 Club Management
Chapter 21 Recreational Sport
Part VI Career Preparation
Chapter 22 Strategies for Career Success
About the Author
Lisa P. Masteralexis, JD-Department Head and Associate Professor, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
Departmental Head, Associate Professor, B.S., University of Massachusetts at Amherst, 1987. J.D., Suffolk University Law School, 1990.
Professor Masteralexis teaches courses in Amateur and Professional Sports Law and Labor Relations in Sport on both the undergraduate and graduate levels. She is a member of the American and Massachusetts Bar Associations and serves in a pro bono capacity for sport law cases, particularly in the areas of gender equity and athlete representation. She is a member of the Sport Lawyers Association, National Sports Law Institute, the North American Society for Sport Management, and the European Association for Sport Management. She has presented papers at their most recent conferences and/or published in their journals. She has co-authored a book in 1998 with Professor Carol Barr and Professor Mary Hums entitled "Principles and Practice of Sport Management." Beyond areas of sport law, her research interests include international issues and cultural training in sport management. On campus, Professor Masteralexis received a College Outstanding Teaching Award and a Lilly Fellowship in which she participated in a year-long study of college teaching. She also serves as faculty representative to the University's Athletic and Status of Women Councils and as advisor to the Women in Sport Management. She has been a member of the faculty since 1990.
Carol A. Barr, PhD-Associate Dean For Undergraduate Programs, Isenberg School of Management, University of Massachusetts, Amherst
Dr. Carol A. Barr is an Associate Professor in the Sport Management Program at the University of Massachusetts Amherst. She received her B.S. in Athletic Administration from the University of Iowa, and M.S. and Ph.D. in Sport Management from the University of Massachusetts Amherst. Dr. Barr teaches undergraduate and graduate courses in the areas of College Athletics, Event Sponsorship, Event Management, and Organizational Behavior and Development. Dr. Barr’s research interests and areas of specialization include management issues within collegiate athletics, and gender equity. Dr. Barr is involved in the area of gender equity within interscholastic and intercollegiate athletics. She has served as a consultant to the NCAA, the University's Athletic Department, and local school systems in Massachusetts. She is also an expert on numerous areas of collegiate athletic administration and policy development in intercollegiate athletics.
Mary Hums, PhD-Professor, University of Louisville, Louisville, Kentucky
Dr. Mary A. Hums, Ph.D. is an Associate Professor in the Sport Administration Program at the University of Louisville. She holds a Ph.D. in Sport Management from Ohio State University, an M.A. in Athletic Administration as well as an M.B.A. from the University of Iowa, and a B.B.A. in Management from the University of Notre Dame.
In addition to being a Past President of the Society for the Study of Legal Aspects of Sport and Physical Activity (SSLASPA), she is an active member of:
The North American Society for Sport Management (NASSM)
The European Association of Sport Management (EASM)
The American Alliance for Health, Physical Education, Recreation, and Dance (AAHPERD)
The International Council of Sport Science and Physical Education (ICSSPE)
The National Intramural and Recreation Sports Association (NIRSA)
Prior to the University of Louisville, Hums served on the Sport Management faculty at the University of Massachusetts-Amherst, directed the Sport Management Program at Kennesaw State University in Atlanta, and was Athletic Director at St. Mary-of-the-Woods College in Terre Haute, IN.