The Business of Sports

Overview

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today’s sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories.

The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed.

This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Key Features

• Approximately 3/4 of the articles excerpted are new
• Includes new chapters on global sports leagues and teams

Table of Contents

Part I Professional Sports
Chapter 1 Ownership
Chapter 2 Leagues: Structure and Background
Chapter 3 Global Leagues
Chapter 4 Emerging and Niche Leagues
Chapter 5 Revenue Sharing and Competitive Balance
Chapter 6 Teams
Chapter 7 Stadiums and Arenas
Chapter 8 Media
Chapter 9 Labor Matters: Unions
Chapter 10 Labor Matters: Athlete Compensation
Chapter 11 Sports Franchise Valuation

Part II Olympic Sports
Chapter 12 Olympics

Part III College Sports
Chapter 13 History and Structure
Chapter 14 The NCAA and Conference Affiliation
Chapter 15 Member Institutions
Chapter 16 Gender Equity
Chapter 17 Amateurism and Reform

Part IV Sociological Considerations
Chapter 18 Race

About the Author

Scott Rosner is a Lecturer in the Legal Studies Department at the Wharton School of the University of Pennsylvania. He teaches courses in The Sports Industry – Business and Legal Aspects to undergraduate and MBA students and business law to undergraduates. Prior to his full-time appointment at the Wharton School, Rosner was an Assistant Professor of Finance & Legal Studies in the Center for Sport Management at Seton Hall University. He taught courses in Sport Law, Sport Finance, and Sport Management. Professor Rosner was also the advisor to the Sport Management Student Association. Prior to entering academia, Rosner operated summer lacrosse camps, served as an Assistant Volunteer Manager for World Cup USA 1994 New York/New Jersey and worked in the Public Relations department of the Philadelphia Flyers. Rosner has published articles in the Michigan Journal of Law Reform, Stanford Journal of Law, Business and Finance, UCLA Entertainment Law Review, Houston Law Review, St. John’s Law Review, Virginia Sports and Entertainment Law Journal, Villanova Entertainment and Sports Law Journal, and Seton Hall Journal of Sport Law and has made numerous presentations at the annual conferences of the North American Society for Sport Management and the Society for the Study of Legal Aspects of Sports and Physical Activity. His research interests include the financial aspects of Title IX and college athletics, valuation of professional sports franchises, contraction in professional sports, hazing in interscholastic, intercollegiate and professional sports, sport and urban revitalization, the application of antitrust and labor law to the sport industry, the regulation of sports agents, stadium issues, and racial and gender issues in sport. Professor Rosner received a law degree from the University of Pennsylvania Law School, a graduate degree in Sport Management from the University of Massachusetts-Amherst, and an undergraduate degree in Psychology from the University of Michigan.