Marketing Chiropractic to Medical Practices

The first book of its kind, Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate how they can educate the medical profession on how to utilize chiropractic services for their patients.  By implementing a gradual approach from the first office contact to presenting an effective and educational sales call, this text informs the chiropractor how to confidently access their greatest untapped new patient source. Marketing Chiropractic to Medical Practices offers a step-by-step approach to secure medical referrals and develop ongoing professional relationships between the chiropractic and medical worlds.

Key Features

• The only book solely related to growing medical referrals for chiropractors
• Illustrates how to form personal relationships with medical doctors in a cost-efficient manner
• Responds to the consumer demand for alternative health care 
• Includes useful appendices and templates

Table of Contents

• Preface
• Dedication
• Chapter 1: Introduciton
• Chapter 2: Preparing and Executing Your Call: The Who, What, and How of Promoting Your Practice to Physicians
• Chapter 3: Introducing a Conversational Sales Model
• Chapter 4: Selling to Different Personalities
• Chapter 5: Knowing Your Target Audience
• Chapter 6: Research and Evidence Based Chiropractic
• Chapter 7: Chiropractic’s Key Selling Points
• Chapter 8: The Evidence of Efficacy for Manipulation
• Chapter 9: Safety Data for Chiropractic
• Chapter 10: Cost Effectiveness of Chiropractic Care
• Chapter 11 Introduction to Competitive Selling
• Chapter 12: Other Promotional Opportunities
• Appendix A: Companies with Promotional Products
• Appendix B: Website Resources
• Appendix C: General Safety Statistics
• Appendix D: Chiropractic Degree and Educational Background
• Appendix E: Samples of First Professional Degrees
• Appendix F: Chiropractic Education
• Appendix G: Questionnaires to Include in a Detail Binder
• Appendix H: Ongoing Research Projects
• Appendix I: Sample Prescription Pad Information
• Appendix J: Sample Summary of Care Letter

About the Author(s)

Christina L. Acampora, DC - Former Private Practice Chiropractor and Pharmaceutical Sales Representative for Forest Pharmaceuticals

Christina Acampora, D.C. is the founder of “Aligned Methods,” a company dedicated to bridging the gap between the medical and chiropractic professions by supporting independent chiropractors with the tools they need to effectively educate physicians about chiropractic care and by working strategically with local and national chiropractic organizations. Dr. Acampora is also a former private practice Chiropractor and a Forest Pharmaceutical Sales Representative.