Recreation, Event, and Tourism Businesses. Start-up and Sustainable Operations

About the Product

Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations uncovers the keys to business success in the commercial recreation, event, and tourism sector—one of the fastest-growing segments in the tourism and recreation industry. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. With Recreation, Event, and Tourism Businesses, Robert E. Pfister and Patrick T. Tierney have combined their expertise both as business owners and professors to offer a comprehensive and industry-specific textbook and step-by-step guide for business start-up.

Written from both entrepreneurial and operations management perspectives, the book provides a practical overview of the recreation, event, and tourism (RET) field and the business planning process. A new conceptual model of the RET industry is presented and related to existing models. It explains how the industry works and examines the key components of commercial RET businesses. It also describes how companies are started, operated, and managed, including information on service issues, risk management, finance, and marketing. It provides examples of how RET businesses can be operated in a more sustainable, environmentally friendly manner. Many of the topics covered in this book are key learning components for people wishing to obtain certification as a commercial recreation professional from organizations such as the Resort and Commercial Recreation Association and Meeting Professionals International.

Recreation, Event, and Tourism Businesses provides students with practical business concepts and content that link to the core principles of the RET field so they’ll be professionally prepared to deliver appropriate services. They’ll explore contemporary management practices while discovering the diverse career opportunities available in the RET industry. The follwing are other student-friendly features:

• Tech Applications describe various specialized technologies and their applications to the RET industry.
• Multinational case studies provide detailed analysis of recreation businesses, with discussions of start-up, services provided, marketing, revenues and costs, management challenges, and future plans.
• Green Tips provide practical suggestions for making specific elements of an RET business more environmentally responsible.
• Spotlight On sections highlight the profiles of successful entrepreneurs and their locations, backgrounds, and professional advice or plans for the future.
• Online Student Resource includes supplemental information, business plan worksheets, activities, references, and Web sites that students can use to further explore ideas in the text.

Recreation, Event, and Tourism Businesses also presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a business plan. A student or entrepreneur can use chapters in the book to develop sections of a business plan as a semester-long project or a serious business endeavor. The book’s business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded. It lays out important strategies for starting a business and shares best practices based on successful RET businesses. The authors also share advanced management and marketing strategies based on their experience as business owners. The key concepts of liability, marketing, finance, and operational standards are not simply academic concepts but practices honed by the authors’ 20-plus years of experience in operating recreation and tourism businesses.

A unique feature of the book is documenting and demonstrating how recreation, event, and tourism businesses can move toward a more environmentally and socially sustainable future. While it does include discussions of the traditional meaning of sustainability, generating sufficient profit to propel growth, it also presents the modern evolving concept of “triple bottom-line” accounting. It describes the need to consider environmental and social sustainability factors as well as profit when evaluating the success of the firm, and it explains how to include these considerations in the evaluation process. It also shows how environmental management, green business practices, and green technology are important for RET businesses. Green Tips throughout the book offer guidance in environmentally friendly and sustainable business practices. The book presents examples of how expenditures in green technology and practices can produce short- and long-term financial gains. Topics include green building certification, leave no trace principles, and operating carbon neutral. Finally, it shows how an RET business can measure its progress in a sustainability report.

Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations provides a comprehensive view of the industry, offering new insights for current practitioners and thorough preparation for students seeking careers in the recreation, event, and tourism industry. With its specific focus, it is the only text for current RET theories and practical management applications. Entreprenuers and employees alike will find this practical guide offers the business knowledge, practical tips, resources, and valuable insights to guide their careers in the exciting and rewarding recreation, events, and tourism industry.

About the Author

Robert E. Pfister, PhD, is a professor in the department of recreation and tourism management at Vancouver Island University in Nanaimo, British Columbia, Canada. For over 20 years, Pfister has instructed courses in entrepreneurial recreation and tourism to university students in the United States and Canada.

In 1979, Pfister created and managed a consulting business dedicated to recreation services and tourism, which served public agencies and private companies in Oregon, Washington, and British Columbia for 25 years.

Pfister is a member of the Association of American Geographers and served as chairperson of the Recreation, Tourism, and Sports specialty group from 2005 until 2007. He is a member of the Society of Park and Recreation Educators and the Canadian Council for Small Business and Entrepreneurship. He serves on the editorial board of Tourism Geographies and is a member of the board of directors for Tourism Vancouver Island, a regional tourism destination marketing organziation.

In his free time, Pfister enjoys whitewater rafting, kayaking, recreational boating, mountaineering, and alpine photography.

Patrick T. Tierney, PhD, is a professor in the department of recreation, parks, and tourism at San Francisco State University. As a business owner, instructor, and researcher, Tierney has more than 30 years of experience in theories and applications of the recreation, event, and tourism industry.

For 25 years, Tierney was co-owner and operator of Adrift Adventures, Inc., a successful adventure recreation business nominated for the Conde Nast International Ecotourism Award. Tierney is past chairperson of the Colorado River Outfitters Association and a member of the board of directors of the California Tourism Industry Association. He is a licensed whitewater guide instructor and former U.S. Forest Service and National Park Service ranger.

In 1997, Tierney was co-recipient of the Best Tourism Research Award from the California Division of Tourism. He was also the recipient of the 1991 Excellence in Research Award from the Resort and Commercial Recreation Association.

Tierney resides in Half Moon Bay, California, and enjoys ocean and river kayaking, Telemark skiing, and mountain biking.

Table of Contents

Part I: Preparation

Chapter 1: Your Commercial Recreation, Event, and Tourism Business Adventure
Chapter 2: Entrepreneurship and the Business Planning Process

Part II: Planning Basics

Chapter 3: Business Concept: Products and Services
Chapter 4: Retail, Other Profit Centers, and Facilities
Chapter 5: Market Analysis, Target Markets, and Competitive Analysis
Chapter 6: Marketing, Promotions, and Communications

Part III: Management Principles and Practices

Chapter 7: Management, Leadership, and Team Building
Chapter 8: Service Quality Management and Customer Loyalty
Chapter 9: Ethics, Environmental Management, and Sustainability
Chapter 10: Protecting Your Assets: Liability and Risk Management

Part IV: Pulling the Plan Together

Chapter 11: Financial Planning and Analysis
Chapter 12: Completing and Implementing the Business Plan
Chapter 13: Preparing for a Career in Commercial Recreation, Events, and Tourism

Words of Praise

"This is an important text that raises the level of detail on operating a small business in the field of recreation, events, and tourism. This book clearly demonstrates that starting and operating a small business in our area are a great opportunity for a wonderful life. Bob and Pat have provided many of the necessary tools to demonstrate the “how-tos.” I know my students would enjoy using this text to learn the ins and outs of commercial recreation and tourism small businesses."—Lori Pennington-Gray, PhD
Associate Professor, University of Florida

Audiences

Textbook for undergraduate courses in commercial recreation, event, and tourism businesses; supplemental text in recreation core courses.

Reference for recreation, event, and tourism professionals for use in developing new or expanded business plans. Study tool for professionals seeking certification as a comercial recreation professional.