Pharmaceutical Economics and Policy. Perspectives, Promises, and Problems

Part I. The Industry

Chapter 1 The Pharmaceutical Industry
Chapter 2 The Biotechnology Industry
Chapter 3 Generics and Biosimilars
Chapter 4 The Global Pharmaceutical Industry

Part II. The Consumer

Chapter 5 The Demand for Pharmaceuticals
Chapter 6 The Demand for Pharmaceuticals in Major International Markets

Part III. Pricing and Marketing of Pharmaceutical Products

Chapter 7 Pharmaceutical Prices
Chapter 8 Economic Evaluation of New Drugs
Chapter 9 Pricing Pharmaceuticals in a World Environment
Chapter 10 Pharmaceutical Marketing

Part IV. Public Policies in the Pharmaceutical Market

Chapter 11 Patent Protection
Chapter 12 Drug Approval Process in the United States
Chapter 13 Pharmaceutical Regulation in the European Union
Chapter 14 Pharmaceuticals and Public Policy: A Look Ahead

• Utilizes the analytical framework of industrial economics to enhance understanding of the structure, conduct and performance of the pharmaceutical industry, including both the branded and generic manufacturers.
• Investigates both the demand and supply side drivers of pharmaceuticals in the US and globally, with a heightened focus on large, emerging economies on the global market
• Examines the changing landscape of drug innovation, regulatory approval, pricing and access, marketing, and competition among branded products, generics and biosimilar drugs
• Provides analytical tools to assess public policies and private initiatives directed at the industry.

Pharmaceuticals constitute a relatively small share of the total healthcare expenditure in most developed economies, and yet they play a critical role in the ongoing debate over how best to advance, improve, and afford healthcare. Despite this, and perhaps because of this, the industry has had, for many years, an outsized claim to fame and controversy, praise and criticisms, support and condemnation. Unfortunately, many participants in the debate do not fully understand the complexities of the industry and its role in the overall healthcare system.

The analytical tools of economics provide a strong foundation for a better understanding of the dynamics of the pharmaceutical industry, its contribution to health and healthcare, its dual and often conflicting priorities of affordability and innovation, as well as the various private and public policy initiatives directed at the sector. This third edition of a uniquely comprehensive and balanced examination of the industry includes several new chapters on important topics such as the full-fledged generics sector, the arrival of biosimilars or generic biological drugs, the global consolidation of manufacturers, the evolving reimbursement landscape, and the emergence of the world's most populous nations, such as China, India, and Brazil, as both suppliers and consumers of pharmaceutical products. Other chapters have been fully rewritten or extensively updated, covering such important topics as the cost efficiency of research and development, pace of new innovations, economic evaluation and value-based pricing of drugs, and public and private interventions in the industry.
Stuart O. Schweitzer is Professor of Health Policy and Management at UCLA's Fielding School of Public Health. He has held other academic and research appointments at the Urban Institute and the White House Commission for a National Agenda for the Eighties. His research and consulting activities have dealt with pharmaceutical regulation and policy, health care financing, and technology assessment.

Z. John Lu is an Assistant Professor of Economics at the MVS School of Business and Economics, California State University, Channel Islands. Prior to this academic position, Dr. Lu was a health economist in the biopharmaceutical industry for 2 decades, including nearly 17 years at Amgen, where he was a director of global health economics and policy. Professor Lu's research interests include industrial economics and policy on pharmaceuticals, particularly in the United States and China.