Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!
- Unique! Expert authors are practice management educators who teach the course in optometry schools.
- A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice.
- Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations.
- Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab.
- Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance.
- Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues.
- Bulleted lists, tables, figures, and boxes help you locate valuable information quickly.
- Checklists provide a logical progression in completing tasks.
New to this Edition
NEW chapters expand the book’s scope of coverage, and include these topics:
- Personal and professional goal setting
- Resumes and interviews
- Debt management
- Principles of practice transfer
- Quality assurance
- Specialty practice
- Vision rehabilitation
- Coding and billing
- Financial decision making
- Exit strategies
Table of contents
Section 1: Preparing for your Professional Career
State of the Profession
Personal and Professional Goal Setting
Resumes and Interviews
Principles of Negotiation
Section 2: Purchasing a Practice
Valuation and Purchase of an Eyecare Practice
Principles of Practice Transfer
Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition
Deciding Where to Practice
Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan
Understanding Premises Leases
Instrumentation and Equipment
Controlling Cost of Goods
Section 4: Office Administration and Human Resource Issues
Office Organization, Structure and Systems
Human Resources: Hiring and Training Office Staff
Human Resources: Managing and Motivating Office Staff
Human Resources: Evaluating, Managing and Dismissing Office Staff
Computer Business Systems and Internet Resources
Section 5: Practice Administration
Ethics in Optometric Practice
Professional Liability Insurance and Risk Management
Marketing: External and Internal
Section 6: Evaluation and Management of Specialty Services
Contact Lens Specialty Practice
Binocular Vision and Vision Therapy Specialty Practice
Section 7: Financial Aspects
Fees, Credit and Collections
Managed Care, Audits and Third Party Reimbursement
Coding and Billing
Analysis of Practice Economics and Growth
Financial and Estate Planning
Financial Decision Making