Health Promotion Programs. from Theory to Practice

Description

Health Promotion Programs combines theory and practice to deliver a comprehensive introduction to the planning, implementation, and evaluation of health promotion programs.Presenting an overview of best practices from schools, health care organizations, workplaces, and communities, this book offers clear, practical guidance with an emphasis on hands-onlearning. This new second edition has been updated to include discussion on today's important issues, including health equity, the Affordable Care Act, big data, E-health, funding,legislation, financing, and more. New coverage includes programs for underserved priority populations at a geographically-diverse variety of sites, and new practice and discussionquestions promote engagement on highly-relevant topics.

Public health is a critical aspect of any society, and health promotion programs play an important role. This book provides clear instruction, practical guidance, and multiple avenues todeeper investigation.

• Plan healthpromotionprogramsfromthebasis of healththeory
• Gain in-depthinsighton new issues and challenges in thefield
• Applywhatyou'relearningwithhands-onactivities
• Access digital learningaids and helpfultemplates, models, and suggestions

Designed to promote engagement and emphasize action, this book stresses the importance of doing as a vital part of learning—yet each step of the process is directly traceable to healththeory, which provides a firm foundation to support a robust health promotion program. Health Promotion Programs is the essential introductory text for practical, real-worldunderstanding.

Contents

Figures and Tables

Preface
Carl I. Fertman, Diane D. Allensworth

The Contributors

PART ONE: FOUNDATIONS OF HEALTH PROMOTION PROGRAMS

1. What Are Health Promotion Programs?
Carl I. Fertman, Diane D. Allensworth, & M. Elaine Auld
Health, Health Promotion, and Health Promotion Programs
Historical Context for Health Promotion
Healthy People: A National Public-Private Partnership to Promote Health 
Impact of the Patient Protection and Affordable Care Act on Health Promotion
Health Education and Health Promotion
Settings for Health Promotion Programs
Stakeholders in Health Promotion Programs
Health Promotion, Health Care and eHealth

2. Advancing Health Equity and Eliminating Health Disparities
Francisco Soto Mas, Diane D. Allensworth, Camara Phyllis Jones, & Holly E. Jacobson
Population Groups Experiencing Health Inequities and Disparities in Health
Understanding Racial and Ethnic Differences in Health
Program Strategies to Achieve Health Equity and Eliminate Health Disparities Among Minorities
Engage Minority Groups and Communities Directly in Addressing Health Issues

3. Theory in Health Promotion Programs
Melissa Grim & Brian Hortz
Theory in Health Promotion Programs
Foundational Theories/Models: Intrapersonal Level
Foundational Theories/Models: Interpersonal Level
Foundational Theories/Models: Population Level
Foundational Theories/Models Applied Across the Levels
Health Promotion Program Planning Models
Using Health Theories and Planning Models

PART TWO: PLANNING HEALTH PROMOTION PROGRAMS

4. Assessing the Needs of Program Participants 91
James H. Price, Joseph A. Dake, & Britney Ward
Defining a Needs Assessment 92
Conducting a Health Needs Assessment 97
Promoting a Needs Assessment 98
Using Primary Data Methods and Tools 99
Using Secondary Data Methods and Tools 106
Reporting and Sharing the Findings 108

5. Making Decisions to Create and Support a Program
Jiunn-Jye Sheu, W. William Chen, & Huey-Shys Chen
Identifying a Mission Statement, Goals, and Objectives
Writing Program Objectives
Deciding on Program Interventions
Selecting Health Promotion Materials
Using Evidence-Based Interventions
Developing Effective Policies and Procedures
Transitioning to Program Implementation

PART THREE: IMPLEMENTING HEALTH PROMOTION PROGRAMS

6. Implementation Tools, Program Staff, and Budgets
Jean M. Breny, Michael C. Fagen, & Kathleen M. Roe
From Program Planning to Action Planning
Preparing a Logic Model
Using a Gantt Chart to Guide Implementation
Additional Implementation Planning Tools
Planning for Implementation Challenges
Hiring and Managing High-Quality Program Staff
Budgeting and Fiscal Management

7. Advocacy
Regina A. Galer-Unti, Kelly Bishop, & Regina McCoy Pulliam
Creating an Advocacy Agenda for a Program
Advocacy as a Professional Responsibility
Examples of Successful Health Policy Advocacy
Becoming Fluent in the Language of Advocacy
Forming Alliances and Partnerships for Advocacy
Advocacy Methods
Advocacy and Technology

8. Communicating Health Information Effectively
Neyal J. Ammary-Risch, Allison Zambon, & Ellen Langhans
Communication in Health Promotion Programs
Developing a Communication Plan for a Site
Developing and Pretesting Concepts, Messages, and Materials

9. Where Money Meets Mission: Developing and Increasing Program Funding
Carl I. Fertman, Karen A. Spiller, Angela D. Mickalide
Knowing Program Funding
Sources of Program Funding
Funding Varies by Program Participants and Setting
Writing a Grant Proposal
Maintaining Relationships with Funders
Fundraising
Working with Board Members

PART FOUR: EVALUATING AND SUSTAINING HEALTH PROMOTION PROGRAMS

10. Evaluating Health Promotion Program
Joseph A. Dake & Timothy R. Jordan
Why Evaluate a Health Promotion Program?
How Do I get Started
Evaluation Frameworks
Evaluation Design
Data Collection and Analysis
Evaluation Reports
Implementing an Evaluation

11. Big Data and Health Promotion Programs
Carl I. Fertman & Joseph A. Dake
What is Big Data?
Data Mining with Health Promoting Big Data
Big Data Enhances the Impact and Sustainability of Health Promotion Programs
Big Data Challenges
Health Information Management and Health Informatics Professionals: Big Data Professional Fields

PART FIVE: HEALTH PROMOTION PROGRAMS IN DIVERSE SETTINGS

12. Leadership for Change and Sustainability
Sara L. Cole & David A. Sleet
Catalyzing and Mastering Change
Engaging Participants and Building Support
Networking, Outreach, and Referrals
Online Communities
Ensuring Competence Through Credentialing
Implementation Science to Improve Program Effectiveness
Enhancing Program Impact and Sustainability

13. Promoting Health in Schools and Universities
Diane D. Allensworth, Jim Grizzell, Beth Stevenson, & Marlene K. Tappe
Rationale for Promoting Health in Schools and Universities
Evolving Role of Promoting Health in Schools and Universities
Current Role of Promoting Health Pre-School Through Post-Secondary Schooling and Universities
Resources and Tools
Challenges
Career Opportunities

14. Patient-Centered Health Promotion Programs in Health Care Organizations
Louise Villejo, Cezanne Garcia, & Katherine Crosson
Historical Context and Evolution of Engaging Patients and Families in the Design and Delivery of Health Promotion Programs
Effective Programs in Health Care Organizations
Using an Interdisciplinary, Collaborative Approach
Health Promotion Resources
Career Opportunities

15. Health Promotion Programs in Workplace Settings
Laura Linnan & Anna Grummon
Workplace Health Promotion - A Brief History and Current Trends
Leading by Example: Workplace Success Stories
The Future of Worksite Health Promotion
Career Opportunities In Worksite Health Promotion
Resources and Tools

16. Promoting Community Health: Local Health Department and Community Health Organizations
Michael T. Hatcher, Diane D. Allensworth, & Frances D. Butterfoss
Brief History of Community Health Organizations
Local Health Department Services
Community Health Organization Services
Resources and Tools
Challenges
Career Opportunities

Glossary
Index

 

Author Information

CARL I. FERTMAN, PHD, CHES, is an Associate Professor in Health and Physical Activity and the Executive Director of the Maximizing Adolescent Potentials (MAPS) Program at theUniversity of Pittsburgh School of Education.

DIANE D. ALLENSWORTH, PHD, is Professor Emeritus at the Kent State University College of Education.

SOCIETY FOR PUBLIC HEALTH EDUCATION (SOPHE) is the leading international professional association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only independent professional organization devoted exclusively to health education and health promotion in all settings.